You type a question into ChatGPT or Perplexity, and a competitor pops up in the answer. Not your brand. Theirs.
That’s not a coincidence. Someone figured out how to show up in AI-generated answers, and now they are getting traffic you don’t even know you are missing.
GEO tools solve this. They track where your brand shows up (or doesn’t) when AI models answer questions in your category, and some of them also help you fix it.
Here are 7 generative engine optimization tools worth your attention right now and what they do best.
Part 1: Leading Software for AI Visibility – test
If your main goal is to know what AI says about your brand, start here. These are the leading software for AI visibility and generative engine optimization, built specifically for this problem.
1. Profound AI
What makes it different is Prompt Volumes: an estimate of how often people ask specific questions across AI platforms. Instead of guessing which prompts to go after, you prioritize the ones that actually get asked. That alone saves a lot of time.
Features:
- Tracks 10+ AI engines, including GPT-5.2
- Prompt Volumes dataset (AI equivalent of search volume)
- Industry benchmarking against competitors
- Brand sentiment tracking (positive, neutral, negative)
- SOC 2 Type II certified for enterprise security
Pros:
- The Prompt Volumes data is genuinely useful.
- Strong security and compliance for large organizations.
- Deep visibility across more engines than most tools.
Cons:
- Priced for enterprise; smaller teams will struggle to justify the cost.
- The data is great, but you still need someone to act on it.
- No self-serve onboarding, you go through a sales process.
Pricing: Starter at $82.50/month (annual billing, 50 prompts). Growth at $332.50/month (100 prompts, 3 engines). Enterprise is custom.
2. SE Visible (by SE Ranking)
SE Visible is for teams that want solid AI visibility data without the enterprise price. It’s an add-on to SE Ranking, so if you already use that for regular SEO, the learning curve is basically zero.
It prompts AI platforms in the background and tells you how often your brand comes up, in what context, and whether sentiment is positive or negative. That sentiment piece matters. Showing up negatively in an AI answer is worse than not showing up at all.
Features:
- Multi-engine AI mention tracking
- Positive/neutral/negative sentiment classification
- Brand vs. competitor share of voice
- Plugs into SE Ranking’s existing keyword and audit data
Pros:
- Much cheaper than enterprise-only options.
- Works alongside your existing SEO workflow without extra complexity.
- Agencies find it easy to manage multiple clients on one account.
Cons:
- Fewer engines on base plans.
- Some features need a higher SE Ranking subscription to unlock.
- Not as deep as dedicated platforms if AI visibility is your only goaL
Pricing: Add-on from $49/month on top of SE Ranking plans.
3. Otterly AI
Otterly is the most affordable entry point in this whole category, starting at just $29/month. It also got a Gartner Cool Vendor mention in 2025, which tells you it’s taken seriously beyond just being cheap.
What actually makes it stand out is geo-simulation. AI models don’t give the same answer to everyone everywhere. Someone asking ChatGPT in London gets a different result than someone asking in Mumbai. Otterly simulates real users across locations and checks whether your brand shows up consistently, unlike most tools.
Features:
- 4 AI engines on base plan (ChatGPT, Google AI Overviews, Perplexity, Copilot)
- Geo-located simulation audits
- 25+ GEO audit checkpoints per location
- Competitor visibility benchmarking
Pros:
- Lowest published price in the category.
- The location-based simulation is genuinely different from what others offer.
- Good for agencies watching multiple brands without blowing the budget.
Cons:
- Engine count is limited unless you go to a higher plan.
- Some deeper analytics need an upgrade.
- Not as feature-heavy as enterprise tools.
Pricing: Lite at $29/month (15 prompts. Standard at $189/month (100 prompts). Pro at $989/month. Enterprise is custom.
Part 2: AI Tools With Best Generative Engine Optimization Features
Tracking is great, but at some point, you need to do something about it. These are among the best AI visibility products with generative engine optimization because they help you both measure and act.
4. GeoVector
Most tools stop at telling you what’s wrong. GeoVector also rewrites your content into formats AI systems prefer to pull from structured data, markdown tables, and properly formatted lists.
It also checks something many brands get wrong: whether your robots.txt is accidentally blocking AI crawlers like GPTBot or ClaudeBot from reading your site. If they can’t read it, they can’t cite it.
Features:
- Prompt-level share of voice tracking
- Auto-reformats content into AI-friendly markdown and HTML
- Robots.txt and crawler access audit
- Schema optimization
- Competitor displacement analysis
Pros:
- One of the few tools that handles both measurement and content fixing.
- Catches the robots.txt issue that quietly kills AI visibility for many sites.
- No need to move data between separate tools for tracking vs. fixing.
Cons:
- Newer to the market, so the track record is thinner.
- Pricing isn’t public. You have to book a demo.
- Requires a bit of technical comfort to get the most out of it.
Pricing: Custom
5. Writesonic
Writesonic started as a writing tool and grew into a proper AI visibility platform. It tracks brand presence across 8+ AI engines using a dataset of 120 million AI conversations.
The part that sets it apart for content teams is how the tracking connects to writing. You find a gap in how AI perceives your brand, and you can start creating content to close it without switching tabs. That whole loop in one place is what makes it one of the AI tools with the best generative engine optimization features for content-heavy teams.
Features:
- Tracks 8+ AI engines
- Built on 120M+ AI conversation dataset
- Geographic visibility tracking
- Competitor citation analysis
- Integrated content creation workflow
- Crawler access auditing
Pros:
- Visibility tracking and content writing in one place.
- Strong multi-platform coverage.
- Good option if your team creates a lot of content anyway.
Cons:
- The good GEO stuff is gated behind the $249/month plan.
- Dashboard can feel overwhelming for new users.
- Support response times can be slow.
Pricing: Free trial, Lite at $49/month, Professional at $249/month (needed for full GEO tracking), Advanced at $499/month, and Enterprise is custom.
6. Scalenut
Scalenut covers the whole workflow, from tracking, finding gaps, writing content, to checking results. It’s one of the most effective AI visibility tools with generative engine optimization because it keeps everything in one place instead of making you bounce between tools.
The standout feature is displacement analysis. It doesn’t just say “a competitor is ranking instead of you.” It tells you which competitor, in which specific AI answer, and what you’d need to add to take that spot back. That kind of specificity makes it much easier to know what to work on first.
Features:
- AI visibility tracking (Brand Monitor)
- Prompt discovery and gap analysis
- Competitor displacement analysis
- GEO content creation and optimization
- GEO score metric for measuring content readiness
- AI traffic monitor
- Works with WordPress and Shopify
Pros:
- Best end-to-end workflow in this price range.
- Displacement analysis makes it clear exactly what to fix first.
- Free trial, no commitment to start.
- Competitive pricing vs. enterprise-only tools.
Cons:
- Pricing details and prompt limits aren’t fully clear on the public page.
- Data refreshes weekly on base plans (daily costs extra).
- Some newer GEO features are still being developed.
Pricing: Starts at $59/month. Free trial available. Enterprise pricing is custom.
Part 3: If You Are Already Using an SEO Suite
7. Semrush AI Toolkit
If your team already uses Semrush, the AI Toolkit add-on is the easiest way to get started, no new vendor, no new login. It taps into a database of 130M+ prompts and tracks mentions across ChatGPT, Google AI Overviews, Perplexity, and Copilot. It’s not as deep as a dedicated platform, but if you just want to start somewhere without adding complexity, it’s a solid first step.
Features:
- AI citation and mention tracking
- 130M+ prompt database
- Google AI Overviews tracking
- Sits alongside existing keyword and backlink data in Semrush
Pros:
- Zero extra onboarding if you’re already a Semrush user.
- See traditional SEO and AI visibility data side by side.
- Decent starting point without a big additional investment.
Cons:
- Much shallower than dedicated AI visibility platforms.
- Only makes sense if you’re already paying for Semrush.
- Not the right call if AI visibility is your top priority.
Pricing: $99/month add-on. Requires an active Semrush plan (starting at $129.95/month).
So Which One Should You Pick?
- Starting out, and just want to know where you stand? Otterly AI or SE Visible, affordable, and enough data to diagnose the problem.
- Want to fix it, not just track it? Scalenut or Writesonic for content-heavy teams. GeoVector, if the technical side is your main gap.
- Already inside Semrush? Add the AI Toolkit.
- Running a large team with a budget for it? Profound is the most complete option right now.
The brands getting cited in AI answers aren’t doing anything magical. They found their gaps, made their content easier for AI systems to read, and kept at it. The tools above just make that faster.
Conclusion
Generative Engine Optimization is rapidly becoming essential as AI platforms reshape how people discover brands online. The right GEO tools help businesses track AI visibility, monitor competitor mentions, and optimize content for AI-generated answers. Whether you choose an affordable platform or an enterprise tool, make your brand easier for AI systems to understand, trust, and recommend. In 2026, brands that invest in AI visibility early will have a stronger advantage in the future of search.
FAQs
Which GEO tool is best for beginners?
Otterly AI and SE Visible are good starting points for beginners and small businesses because they offer affordable pricing, straightforward reporting, and essential AI visibility tracking features.
Which GEO tool is best for enterprises?
Profound AI is considered one of the strongest enterprise-level GEO platforms because of its advanced prompt analytics, competitor benchmarking, multi-engine tracking, and enterprise security capabilities.
Can GEO tools improve AI visibility automatically?
Most GEO tools provide insights, recommendations, and optimization workflows, but they do not automatically guarantee AI visibility. Brands still need strong content, structured data, technical accessibility, and authoritative sources to improve their presence in AI-generated answers.
Are GEO tools useful for small businesses?
Yes. Many GEO tools now offer affordable plans designed for small businesses, agencies, and content teams. These tools help smaller brands understand how AI platforms interpret their content and where they can improve visibility.
